social media
Haven’t you heard?
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward.
“Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power of [...]
It’s all geek to me
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.
Sticks and stones
Sticks and stones
Flamers. Lurkers. Trolls. They’re not the best houseguests. Often they leave a frightful mess – scorch marks on your swivel chair, egg on your face and hatred in your heart. It’s enough to put anyone off.
If you’ve ever written publicly – online, in print, on a social media site or discussion board – [...]
Power to the e-people
Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.
Recent Comments