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Marketing

This tag is associated with 14 posts

Losing faith in the church’s business methods

By ⋅ June 4, 2009 ⋅ One comment

Originally published as a business column in The Irish Times, May 5 , 2009 PLATFORM:Catholicism’s senior management must explain and atone for its questionable actions, writes MARGARET E WARD   It’s a multi-billion euro business with properties and offices throughout the world. The company’s services are used by a huge percentage of the global population and [...]

There’s a lot of living to be done in so-called old age

By ⋅ May 1, 2009 ⋅ One comment

Originally published as a business column in the Irish Times on May 5, 2009 Western society has hang-ups about ageing, and older people are often invisible or ignored.

Power to the e-people

By ⋅ March 12, 2009 ⋅ 2 comments

Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.

Frustrated customer speaks out

By ⋅ September 7, 2008 ⋅ One comment

Dear Strong Language, No one understands me! What can I do? I’m a good customer, really I am, but sometimes when my bank, solicitor and other service providers contact me, I feel like they’re talking another language. My post-box is jammed with letters that say things like: “I acknowledge receipt of your letter dated September [...]

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