Strong Language
Marketing
Newstalk interview with Lego rebranding specialist Christian Majgaard
Interview for Newstalk Listen!
Questionable Behaviour?
Coming soon (perhaps) to a TV screen near you… In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin before driving back to her solar-panelled hotel. Or, even [...]
Marketing the Emerald Isle: a Modest Proposal
The opening of the National Leprechaun Museum in Dublin in the run-up to Paddy’s Day induced the usual po-faced indignation about the image of ‘modern’ Ireland. The headline writers and columnists had a field day, with the usual liberal sprinklings of ‘begorrah’ and ‘paddywhackery’ suffusing the media commentary. But this is exactly the kind of [...]
Writing in clear English: top ten tips
Want to write clearly, right from the start? Then you need to plan, write and edit in equal measure. Here are Clear Ink’s top tips for getting your message across. www.clearink.ie Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, [...]
Haven’t you heard?
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward. “Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power [...]
It’s all geek to me
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.
Golden Spider award: good content keeps users coming back for more
Clear Ink editorial client, InsolvencyJournal.ie, scooped Best Professional Services website last night. The site was recognised for its high quality presentation of relevant content and its smart use of effective and appropriate technology. Risteard Cooper, master of ceremonies for the night, said the judges thought “What is striking about insolvencyjournal.ie is the quality of its execution. Great [...]
Jump on in?
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth. The combined forces of slashed communications budgets, job cuts and a renewed focus on the competition have many firms in a panic [...]
Is marketing making our kids fat?
Health claims are a feature of food marketing but legislators are biting down hard on “better for you” sugary and fat-filled foods writes Margaret E. Ward
Get lemons, make lemonade
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
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