// archives

Margaret E. Ward

This tag is associated with 28 posts

Former IMF chief economist Simon Johnson forecasts Ireland”s post-bailout future in our Newstalk interview

Part 1 of a Newstalk interview.

Newstalk interview with Lego rebranding specialist Christian Majgaard

Interview for Newstalk Listen!

Is election day Ireland’s ruling party’s day of reckoning? asks National Public Radio (US, London editor)

My contribution to NPR piece on Ireland’s day of reckoning. Listen!

Tween a rock and a hard place

Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range? Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year when Noah appeared decked out in a black [...]

Writing in clear English: top ten tips

Want to write clearly, right from the start? Then you need to plan, write and edit in equal measure. Here are Clear Ink’s top tips for getting your message across.  www.clearink.ie Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, [...]

It’s all geek to me

Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.

Jump on in?

Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.   The combined forces of slashed communications budgets, job cuts and a renewed focus on the competition have many firms in a panic [...]

Revisting 9/11 articles: Museum in the dust

Sculptor Michael Richards spent his last evening on top of the world. After watching Monday night football in his studio on the 92nd floor of One World Trade Center with fellow artist Jeff Konigsberg, he knuckled down to the work at hand….his sculptures took form as World War II pilots falling from the sky, tumbling into debris or riding flame-tailed meteors… Some political artists tend to raise the flag and show the warning signs of things to come — so perhaps he was seeing something we couldn’t,

9/11 article: New Yorkers unite to help own in time of need

Eight years ago, New York, Washington DC and airplanes flying above the United States were attacked in the largest terrorist atrocity to take place on American soil. It was 9/11. Thousands died. Many were heroic. No one who witnessed, or lost someone, or watched it unfold on the telly will be the same again.

Get lemons, make lemonade

There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward