Margaret E. Ward
Tween a rock and a hard place
Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range?
Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year when Noah appeared decked out in a black lace-up [...]
Writing in clear English: top ten tips
Want to write clearly, right from the start? Then you need to plan, write and edit in equal measure. Here are Clear Ink’s top tips for getting your message across. www.clearink.ie
Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, too [...]
It’s all geek to me
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.
Jump on in?
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.
The combined forces of slashed communications budgets, job cuts and a renewed focus on the competition have many firms in a panic looking [...]
Museum in the dust: revisiting 9/11
Sculptor Michael Richards spent his last evening on top of the world. After watching Monday night football in his studio on the 92nd floor of One World Trade Center with fellow artist Jeff Konigsberg, he knuckled down to the work at hand….his sculptures took form as World War II pilots falling from the sky, tumbling into debris or riding flame-tailed meteors… Some political artists tend to raise the flag and show the warning signs of things to come — so perhaps he was seeing something we couldn’t,
New Yorkers unite to help own in time of need
Eight years ago, New York, Washington DC and airplanes flying above the United States were attacked in the largest terrorist atrocity to take place on American soil. It was 9/11. Thousands died. Many were heroic. No one who witnessed, or lost someone, or watched it unfold on the telly will be the same again.
Get lemons, make lemonade
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
An Abusive Business
It’s a multi-billion euro business with properties and offices throughout the world. The company’s services are used by a huge percentage of the global population and many proudly display – and even promote – its logo. This secretive, privately held organisation has been in business for eons. It has a strong brand and a much-loved [...]
There’s a lot of living to be done in so-called old age
Western society has hang-ups about ageing, and older people are often invisible or ignored.
Democracy at risk in media meltdown
Ireland’s international reputation is in tatters thanks to strange goings on in business, government and regulatory circles. Now, more than ever, we need a strong investigative media committed to shining a light in all those dark places. Who dares to fund it?
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