journalist
Haven’t you heard?
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward.
“Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power of [...]
Jump on in?
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.
The combined forces of slashed communications budgets, job cuts and a renewed focus on the competition have many firms in a panic looking [...]
Lehman Brothers: has the sector learned anything?
September 15th marks one year since Lehman Brothers – an investment bank that I worked for in the 1990s – was allowed to crash and burn. What, if anything, has the financial sector learned since then?
Well, if President Obama’s opinions are anything to go by it’s not much. Today he told an audience in downtown New [...]
Assisted suicide: a right to choose?
Assisted suicide: a right to choose?
In everymonday.ie’s new “Getting Notions” column, journalist Margaret E. Ward asks if you legally take away a person’s right to die then, as a society, shouldn’t you take responsibility for the dignity of their natural death?
Is marketing making our kids fat?
Health claims are a feature of food marketing but legislators are biting down hard on “better for you” sugary and fat-filled foods writes Margaret E. Ward
Museum in the dust: revisiting 9/11
Sculptor Michael Richards spent his last evening on top of the world. After watching Monday night football in his studio on the 92nd floor of One World Trade Center with fellow artist Jeff Konigsberg, he knuckled down to the work at hand….his sculptures took form as World War II pilots falling from the sky, tumbling into debris or riding flame-tailed meteors… Some political artists tend to raise the flag and show the warning signs of things to come — so perhaps he was seeing something we couldn’t,
New Yorkers unite to help own in time of need
Eight years ago, New York, Washington DC and airplanes flying above the United States were attacked in the largest terrorist atrocity to take place on American soil. It was 9/11. Thousands died. Many were heroic. No one who witnessed, or lost someone, or watched it unfold on the telly will be the same again.
Re-imagining your nation
Stop wringing your hands in despair and think about a brand new Ireland. What would you like it to be?
Get lemons, make lemonade
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
An Abusive Business
It’s a multi-billion euro business with properties and offices throughout the world. The company’s services are used by a huge percentage of the global population and many proudly display – and even promote – its logo. This secretive, privately held organisation has been in business for eons. It has a strong brand and a much-loved [...]
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