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Irish Marketing Journal

This tag is associated with 7 posts

Questionable Behaviour?

By ⋅ June 3, 2010 ⋅ Post a comment

Coming soon (perhaps) to a TV screen near you… In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin before driving back to her solar-panelled hotel. Or, even [...]

Tween a rock and a hard place

By ⋅ May 27, 2010 ⋅ Post a comment

Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range? Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year when Noah appeared decked out in a black [...]

Marketing the Emerald Isle: a Modest Proposal

By ⋅ May 27, 2010 ⋅ Post a comment

The opening of the National Leprechaun Museum in Dublin in the run-up to Paddy’s Day induced the usual po-faced indignation about the image of ‘modern’ Ireland. The headline writers and columnists had a field day, with the usual liberal sprinklings of ‘begorrah’ and ‘paddywhackery’ suffusing the media commentary. But this is exactly the kind of [...]

Haven’t you heard?

By ⋅ February 9, 2010 ⋅ Post a comment

Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward. “Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power [...]

Is marketing making our kids fat?

By ⋅ September 14, 2009 ⋅ One comment

Health claims are a feature of food marketing but legislators are biting down hard on “better for you” sugary and fat-filled foods writes Margaret E. Ward

Give it away, give it away now

By ⋅ May 7, 2009 ⋅ 3 comments

It’s never been easier for artists to market and distribute their work. However, it’s never been easier for millions of consumers to take it, copy it and share it without paying for it. Are there any solutions? It all depends how you approach things.

Frustrated customer speaks out

By ⋅ September 7, 2008 ⋅ One comment

Dear Strong Language, No one understands me! What can I do? I’m a good customer, really I am, but sometimes when my bank, solicitor and other service providers contact me, I feel like they’re talking another language. My post-box is jammed with letters that say things like: “I acknowledge receipt of your letter dated September [...]

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