It’s never been easier for artists to market and distribute their work. However, it’s never been easier for millions of consumers to take it, copy it and share it without paying for it. Are there any solutions? It all depends how you approach things.
Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.
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