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Irish Marketing Journal – Strong Language

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Sticks and stones

By ⋅ April 1, 2009 ⋅ Post a comment

Sticks and stones Flamers. Lurkers. Trolls. They’re not the best houseguests. Often they leave a frightful mess – scorch marks on your swivel chair, egg on your face and hatred in your heart. It’s enough to put anyone off. If you’ve ever written publicly – online, in print, on a social media site or discussion [...]

Power to the e-people

By ⋅ March 12, 2009 ⋅ 2 comments

Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.

Marketing integrity – Putting consumers out of their misery

By ⋅ January 27, 2009 ⋅ Post a comment

Late-night television commercial: “It does everything you need it to do. It slices, it dices, it juliennes, it solves world hunger and writes lyrics for U2. The new Humanitarian Slicer and Songwriter is available for just €9.99. If you order right now, you’ll also get a free Bono figurine complete with ethically sourced cotton shirt!”

When words are not enough

By ⋅ January 1, 2009 ⋅ One comment

Sometimes words are not enough. Words – that lovely collection of pre-ordained letters – don’t always work best. 

The heart of the matter

By ⋅ December 1, 2008 ⋅ Post a comment

If you put your ear to the ground, you’ll hear low rumbling sounds from distant places. At least that’s what cowboys and Native Americans – once called Indians – did in old American western films to predict what was coming.

Silver-tongued branding revolution

By ⋅ November 1, 2008 ⋅ One comment

Watch out: Granny and Grandad just jumped out of a plane wearing “We Shall Overcome” branded jumpsuits and parachutes! Get out of the way or risk political annihilation.

Screaming press releases!!!!!!

By ⋅ October 8, 2008 ⋅ Post a comment

Most journalists have a love/hate relationship with public relations companies and press releases. Here’s why: You’re on deadline for a story. The phone rings. You pick it up hoping that it’s the person you’ve been stalking all day for a quote. The editor looks at you sternly and taps his watch. The person on the [...]

Frustrated customer speaks out

By ⋅ September 7, 2008 ⋅ One comment

Dear Strong Language, No one understands me! What can I do? I’m a good customer, really I am, but sometimes when my bank, solicitor and other service providers contact me, I feel like they’re talking another language. My post-box is jammed with letters that say things like: “I acknowledge receipt of your letter dated September [...]

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