Irish Marketing Journal - Strong Language
Questionable Behaviour?
Coming soon (perhaps) to a TV screen near you… In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin before driving back to her solar-panelled hotel. Or, even [...]
Tween a rock and a hard place
Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range?
Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year when Noah appeared decked out in a black lace-up [...]
Marketing the Emerald Isle: a Modest Proposal
The opening of the National Leprechaun Museum in Dublin in the run-up to Paddy’s Day induced the usual po-faced indignation about the image of ‘modern’ Ireland. The headline writers and columnists had a field day, with the usual liberal sprinklings of ‘begorrah’ and ‘paddywhackery’ suffusing the media commentary.
But this is exactly the kind of humorous [...]
Haven’t you heard?
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward.
“Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power of [...]
It’s all geek to me
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.
Jump on in?
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.
The combined forces of slashed communications budgets, job cuts and a renewed focus on the competition have many firms in a panic looking [...]
Is marketing making our kids fat?
Health claims are a feature of food marketing but legislators are biting down hard on “better for you” sugary and fat-filled foods writes Margaret E. Ward
Get lemons, make lemonade
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
Tainted language
Old fashioned legalese isn¹t just frustrating to read, it can also lead to some pretty serious misgivings on the part of the people it is meant to serve. Surely it¹s time plain English made its way into our legal and
political system.
Give it away, give it away now
It’s never been easier for artists to market and distribute their work. However, it’s never been easier for millions of consumers to take it, copy it and share it without paying for it. Are there any solutions? It all depends how you approach things.
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