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Archive for February, 2010

Bee in your bonnet?

By ⋅ February 9, 2010 ⋅ Post a comment

Is there something wrong with the world you live in? Maybe it’s the way older people are treated. Perhaps it’s the shameful extent of child poverty.  It could be the slow pace of progress on the climate change issue. Whatever it is, it’s driving you crazy. So, what do you do? Complain to family and [...]

Shadow of a doubt

By ⋅ February 9, 2010 ⋅ Post a comment

Columnist Margaret E Ward discusses when she first realised her father was not well, his dementia and finding ways to cope Have your holidays left you wondering if all is as it seems? The season is a time for long-distance travel, bittersweet reunions, long chats and lots of observation. In the year or so since [...]

Haven’t you heard?

By ⋅ February 9, 2010 ⋅ Post a comment

Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward. “Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that have the relentless pester power [...]

It’s all geek to me

By ⋅ February 9, 2010 ⋅ Post a comment

Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.

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